To connect & enrich  the lives of people &  their pets through
innovation, collaboration, & dedication
to product & service excellence.


At Waggers, we go the extra mile, ensuring our products are nutritious and safe for your pet.  Our ingredient sourcing and food safety practices are state-of-the-art.  Waggers only purchases quality ingredient inputs from the US or Canada, from reputable sources who follow strict food safety standards themselves.

Waggers only develops products that


We started with a simple philosophy - 

be the best  dog & cat treat  company in the world. 

simple, right?

At Waggers, we are passionate about listening to Mother Nature when developing our soft and delicious products.  Our pet treats and pet foods return cats and dogs to the natural carnivorous diets of their ancestry, by including only the highest quality ingredients, with the highest fresh meat and animal protein content in packaged pet food available today.  All of our treats and foods are also grain or gluten free.

Many other commercial pet treats and foods on the market are high in carbohydrates, such as vegetables, corn and other grains.  These ingredients are cheaper to source, but don’t provide the optimal nutrition that our cats and dogs need.  In fact, low quality ingredients can actually make our pets overeat in an effort to get all the nutrition they are designed to thrive on, leading to pet obesity. 

Waggers knew there had to be a better way.  In addition to high percentages of fresh meats and premium animal protein content, all of Waggers’ soft and delicious products contain moisture levels closer to the hydration cats and dogs would get from eating fresh prey in the wild. 

The reaction we get from your Little Lions and Little Wolves when they are offered our treats and foods lets us know we are on the right track. While our commitment to innovation inevitably adds complication to the production of our products, Waggers is proud to deliver quality that Mother Nature would approve of.  And who are we to mess with Her?  

Waggers TenderMoist is a revolutionary cat food made with over 90% premium animal protein ingredients.  

waggers tendermoist cat food

Waggers TenderMoist semi moist cat food closely resembles a cat’s natural diet by offering more PREMIUM PROTEIN ingredients and higher levels of moisture than conventional dry cat food diets. Lower calorie cat food that is soft and moist, GRAIN FREE and STARCH FREE. Only Waggers has it.

It takes 7 days to properly transition your cat to Waggers TenderMoist. Click here for the transition guide.

waggers TenderMoist Dog Food

Waggers TenderMoist for small breed dogs is STARCH FREE and GRAIN FREE. This all natural food is unlike anything else on the market today – offering many of the benefits of wet/raw diets, in the same convenience as dry food. Waggers TenderMoist contains over 90% animal protein ingredients, less than 12% carbohydrates, and up to 30% moisture (three times that of dry kibble!) 

Waggers treats are Purr Tested, Carnivore Approved.

Over 40% fresh animal proteins.  Lower Calorie. Treat your cat or dog - Guilt Free.



Cats are carnivores, so why do most treats on the market have more grain and filler than protein?

Waggers My Little Lion are GRAIN FREE cat treats, contain over 40% FRESH animal proteins and are lower calorie. 

With five delicious flavors, such as NEW Captain Cod Recipe and NEW Duck Hunter Recipe, your kitty’s satisfaction is guaranteed with these soft cat treats.



Dogs come from a long carnivorous ancestry.  Sure, living with humans over the years has forced them to learn to digest plant matter and other fillers, but Waggers develops our treats with Dogs’ optimal diet in mind.  Containing over 40% FRESH animal proteins, Waggers Dog treats are LOWER CALORIE and the best GRAIN FREE dog treat.

With four amazing recipes, including Salmon-Licious Recipe and Duck Hunter Recipe, your dog’s satisfaction is guaranteed with these delicious lower calorie dog treats.

Waggers has taken extra steps to make sure
that our products
are nutritious and safe for your pet.


Waggers Treats, Dog Food & Cat Food FAQs

If you do not find an answer to your question here, please feel free to contact our support team.

What percentage of fresh proteins do you use in your pet treats?
Whether it is Salmon, Turkey, Tuna, or Chicken, we push the limits on adding plenty of fresh proteins and making sure that over 40% of the treat formula is from fresh proteins.
How many calories per treat?
There is a major problem in regards to pet obesity in North America with over 50% of our dogs and cats being overweight. This can be partially due to the fact that our pets have been over consuming on diets and treats that are high in sugar and carbohydrates common in diets and treats that are low in natural proteins and high in grains. Waggers has a mission to allow pet owners the satisfaction of giving their pet a treat without contributing to overweight issues. My Little Lion cat treats have less than 1.3 calories per treat and My Little Wolf dog treats have less than 2.7 calories per treat.
Where are My Little Lion and My Little Wolf pet treats made and where do the ingredients come from?
My Little Lion cat treats and My Little Wolf dog treats are made in the USA using ingredients sourced from US suppliers
What is Vegetable Glycerine?
Vegetable Glycerine is a clear, colorless, thick liquid with a naturally sweet taste. 100% food grade, vegetable glycerine is derived from palm oil by the process of hydrogenolysis, which removes the fatty acids leaving pure vegetable glycerine. Glycerine is an excellent humectant which binds with water and allows our pet treats to stay moist and soft. The vegetable glycerine we use is USP food grade and Kosher.
What is Animal Plasma?
No life exists without blood, and the nutrients it provides to carnivorous animals are essential. Carnivores in the wild routinely consume the blood of prey animals. The animal blood is as natural a part of a carnivore's diet as the meat and bone consumed from prey. It is an important natural food ingredient. Plasma supplies iron, sodium, chloride, potassium, calcium, phosphorous, magnesium, numerous vitamins, and over 18 amino acids. These nutrients found naturally in animal plasma play a large role in maintaining a healthy immune system and a more natural diet for our pets. The inclusion of porcine plasma is one reason Waggers does not need to add chemically-synthesized vitamins, minerals, or other nutrients to our formulas.
What is Carrageenan?
Carrageenan is a food additive extracted from seaweed. It's used in our pet treats to help the high moisture, soft treats take shape. Carrageenan is safe for people and pets and can be found in many foods that we consume. Some people believe eating foods that contain carrageenan causes them to have digestive problems. In 2001, questions were raised about the potential for carrageenan to be a health hazard because lab tests showed that exposure to large amounts of degraded carrageenan caused intestinal damage in some species of rodents and primates. However, it's important to understand that degraded carrageenan isn't the same as the carrageenan used in food products. Degraded carrageenan is properly referred to as poligeenan, and it doesn't have the same properties as carrageenan, so it's not used in food products. Since 2001, more research has been done and it indicated that food grade carrageenan exposure doesn't cause any damage to intestinal walls, nor does it break down into poligeenan during food processing or during digestion.
What percentage of fresh proteins do you use in Waggers TenderMoist Cat and Dog Foods?
We add over 90% premium animal protein ingredients - an absolute first in the industry for convenient kibble style and represents protein inclusion similar to raw pet food diets.
Is TenderMoist all natural?
Yes. TenderMoist uses all natural ingredients with added vitamins and Minerals.
How much moisture is in Waggers TenderMoist?
Waggers TenderMoist includes up to 30% moisture and will give more moisture to cats and dogs than conventional dry foods. This is important as cats naturally get their moisture from their diet. Feeding your cat or dog a strictly dry pet food can contribute to dehydration.
What is the percentage of carbohydrates in Waggers TenderMoist?
Waggers TenderMoist contains less than 12% carbohydrates - significantly lower than dry pet foods.
Where is Waggers TenderMoist made and where do the ingredients come from?
Waggers TenderMoist is made in the USA using ingredients sourced from US suppliers. Over 95% of the ingredients are produced in the US and nothing is included from China.
What are the benefits of being Starch Free?
Starch is used to glue ingredients together in highly processed pet foods - not ideal for pets' digestive systems that are designed to break down primarily protein and fat. Starches are sugars, which can contribute to pet obesity and dental problems.
What is Vegetable Glycerine?
Vegetable Glycerine is a clear, colorless, thick liquid with a naturally sweet taste. 100% food grade, vegetable glycerine is derived from palm oil by the process of hydrogenolysis, which removes the fatty acids leaving pure vegetable glycerine. Glycerine is an excellent humectant which binds with water and allows Waggers TenderMoist to stay moist and soft. The vegetable glycerine we use is USP food grade and Kosher.
Why do you add Ground Pecan Shells?
Ground Pecan Shells are added into Waggers TenderMoist to add fiber and is required to help reduce hairballs in our cats. Pecan shell is a pure natural material made of cellulose and lignin. In fact it is the identical composition of a common material found in pears. If you have eaten a pear and noticed a gritty texture, those are clusters of the same type of cells as pecan shell. The pecan shell fiber has very low irritant properties and is less likely to cause inflammation. What is really good about the pecan shell resource, is that the shell is protected during the life cycle from contamination by both an external green husk and the fiber system of the tree which acts as a large filter for any possible ground contaminants. The result is a pesticide free clean fiber source that is natural and requires no chemical processing or additives. In pet food, pecan shell is ground to individual cells called sclereids that have a round oval shape (also found in apples, cloves, cinnamon, and pears). Pecan shell is a very rich source of antioxidants such as Ellagic acid and Gallic acid. In fact, the shell contains more than 3 times the antioxidant value of an equivalent weight of either raw blueberries or raw raspberries.
What is Glucono Delta Lacone (GDL)?
Glucono Delta Lactone, often abbreviated GDL, is a naturally occurring food ingredient and is one of a class of ingredients known as acidulants. In food manufacturing, acidulants are used to reduce the pH of the food, retarding spoilage (GDL can be used as a natural preservative in some circumstances), as well as to prevent the discolouration of the final food product. In large scale commercial manufacturing GDL is widely used in products such as tofu, honey, fruit juices and wine. GDL is made through the fermentation of plant-derived glucose. It is not made from wheat or from any other gluten- containing grain. The final product, which is a fine white powder, is 100% free of wheat, gluten and dairy. It is soluble in water, is completely non toxic and is completely metabolised by dogs and cats digestive systems.
What is Sodium Alginate?
Sodium Alginate is a gum, extracted from the cell walls of Brown Algae. It is added into Waggers TenderMoist to bind with water and to add viscosity. Sodium Alginate has been used in human foods for many years and is completely food safe. A huge benefit to adding Sodium Alginate is it is very effective at removing heavy metal toxins from the body so it is an excellent detoxifier.
What is Pork Protein?
Pork Protein is Pork Gelatin that is extracted from fresh pork skin. The gelatin Is part of the collagen in the skin. The extraction process involves enzymatic pre-treatment which gives the purest protein and than we use a process called hydrolysis to remove the gelatin. This is very high quality protein that is 100% bioavailable and is a 100% natural ingredient. This high quality protein helps bind our product and is needed because we have no starches.

our ingredient‎ sourcing philosophy is to use

INGREDIENTS from only Canada and the US.



Get in touch
we can help you
care for your pets.

8650 - 112th Avenue NW Suite 7227
Royal Oak Park
Calgary, AB T3R 0R5
Google Map

1375 Mountain Springs Pkwy
Springville, UT 84663, United States

Phone: 801-687-1519

Phone: 1.888.962.4763


  • Shayna of Lindsay, ON — Testimonial

    Shayna of Lindsay, ON

    My boyfriend and I have a 13 year old lab x shepherd mix named Butch who has trouble standing up from a laying position, running, jumping, etc. We started giving him your Big Bits Hip + Joint treats about two months ago and what a difference they have made! He is now able to play like a puppy and can even jump up on the bed right over the foot board! We just wanted to share this photo of him running down a trail happy as can be and absolutely pain free.

    Thank you for creating these wonderful treats! I'm sure they are helping add a year or two more to his life. smile